User interface and experience design concept for Nest Pensions in the UK. The original designs are a fresh new take on their current branding, along with a new level of energy and excitement.
The concept revolved around the ease of investing and managing your pension on the new app. A fun energizing brand will keep people excited as they navigate the interface. It also makes educational materials on investing more interesting and engaging. (Very Robinhood style, but not gamifying the process.)
External marketing of the app reflects the energy of the interface, and brings to life a new tone of voice to grasp the viewer.