Apple Global Total Rewards branding and visual identity consisting of brand playbook reference document and use cases of delivery. Original document with developed standards, guidelines, do’s and don’ts along with a guidelines for unique illustration style outlined in detail.
I authored the document, developed the identity, and have led the delivery of creative execution for 3 years. I led the art direction for over 200 bespoke illustrations and application across over 20 global campaigns.
More examples of deliver available upon request.
Sizzle reel highlights projects I led from 2020-2024 along with creative direction of the video itself.