Snapshot of brand application across social media, editorial photography, printed POS and digital applications. Work shown completed between 2014-2017. Time flies!

All photography and designs are original.

Packaging design for Primal Cuts USA. Original design and concept with expansion to two new flavors, two new packaging sizes and carton SKUs.

All product renderings are original. Work completed Fall 2024.

Package concepts for startup nutritional supplement, Don’t Quit.

All product renderings are original. Work completed Spring 2019.

Concept packaging and branding for Rivers & Roads Brewing. (AKA me and a friend)

All photography and product renderings are original. Work completed Summer 2019.

Apple Global Total Rewards branding and visual identity consisting of brand playbook reference document and use cases of delivery. Original document with developed standards, guidelines, do’s and don’ts along with a guidelines for unique illustration style outlined in detail.

I authored the document, developed the identity, and have led the delivery of creative execution for 3 years. I led the art direction for over 200 bespoke illustrations and application across over 20 global campaigns.

More examples of deliver available upon request.

Sizzle reel highlights projects I led from 2020-2024 along with creative direction of the video itself.

Pensions management website for The Financial Conduct Authority (FCA) in London. The site acted as a primary point of access for FCA employees to manage their pensions as well as access to educational resources, calculators, FAQs and a general communication platform for the employer.

The project consisted of a reinvention of current internal brand, custom iconography, wireframe creation, system emails, original user interface design along with user research and data collection to aid in the experience design based on user behaviors and needs. I created a robust style guide for simple site styles as well as individual component structures. I worked closely with the development team to pass off of assets and design, as well as weekly development reviews where I would provide feedback and amends as needed through to the end of the build.

Finally, I designed the launch campaign for the site which included home mailers and personalized emails to all pension members.

The site met all web accessibility standards required for WCAG AA compliance in the UK.

An original concept product created to give new purpose to reclaimed and unused paper. A passion project that I worked on outside of the office, to try and bring to life the bounty of scrap paper in my dads basement.

I produced 50 notebooks, a small brand exercise, as well as a social media page to promote sales at a small local event.

All photos and design are original.

Freelance POS design for PLNT Blends.

Work completed Summer 2019.

User interface and experience design concept for Nest Pensions in the UK. The original designs are a fresh new take on their current branding, along with a new level of energy and excitement.

The concept revolved around the ease of investing and managing your pension on the new app. A fun energizing brand will keep people excited as they navigate the interface. It also makes educational materials on investing more interesting and engaging. (Very Robinhood style, but not gamifying the process.)

External marketing of the app reflects the energy of the interface, and brings to life a new tone of voice to grasp the viewer.

A series of environmental designs created for the Campus Recreation Center at Georgia Tech. The series was intended to take advantage of the huge empty wall space in the building, and create a more welcoming environment. Also, the designs introduce the new office of Health and Well-being highlighting each of the departments and facilities in the division.

The designs showcase the pillars of the CRC and their offerings to students and the GT community. All designs are original, showcasing (almost) all original photography throughout.

Not pictured, a 3-D kiosk installation highlighting the history and timeline of the Campus Recreation Center before, during, and after the 1996 Olympic Games.

General collection of work done for Palo Alto Networks. Enrollment brochures, emails and microsite, internal .pdf downloads, powerpoint slides, and general digital content design for various campaigns.

All work is created within the newly developed internal communications brand called FLEXWork, which launched during the companies transition to a largely remote workforce.

Original photos for Manatwany Stillworks.

Original photography for Lesser Evil. Individual product photo used for package design from 2019-present. Ingredient photos used in web applications, and facility photos used for press and social media.

(I was not involved in the package design other than individual popcorn photos.)

A wide range of examples showcasing my ability to work with studio lighting, communicate with a model, conceptualize, stage compositions, post production, color correct and manipulate photos.

All photography is original.

Just a random assortment of photos from 2018-2023. It’s been a long while since I have rolled out the 35mm.

All photos are original.

Throughout my time at Georgia Tech, I had the pleasure of photography hundreds of individuals from students to faculty to GTPD to the president of the institution himself. Most of the photos showed up on social media platforms where we promoted the “Humans of Georgia Tech” and “Humans of the CRC” which promoted student staff and volunteers associated to the Campus Recreation Complex. These shown are some of my favorites.

I was able to coordinate photoshoots with groups on campus, schedule time, location and general preparation like wardrobe. Most importantly, I am proud to have evoked a natural and comfortable response from so many people, most of which did not feel comfortable in front of a camera. It was an amazing experience to meet so many people, and talk get to know then enough to make them feel comfortable having their portrait taken. Not easy!

A collection of random things from my old Instagram, RIP, which accurately reflect my personal style of simplicity with a touch of pop. All work original.